PRIVACY POLICY
Last updated October 12, 2026
This privacy notice for West Jefferson Hotel (“we,” “us,” or “our”), located at 5 W Main St, West Jefferson, NC 28694, describes how and why we might collect, store, use, and/or share (“process”) your information when you use our services (“Services”), such as when you:
- Visit our website at https://www.westjeffersonhotel.com/, or any website of ours that links to this privacy notice.
- Make hotel reservations, book accommodations, or submit payments through our website or third-party booking services.
- Contact us regarding hotel rooms, restaurant reservations, private events, meetings, or event space rentals.
- Engage with us in other related ways, including sales, marketing, promotions, or events.
Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you have any questions or concerns, please contact us at lily@westjeffersonhotel.com.
SUMMARY OF KEY POINTS
This summary provides key points from our privacy notice. You can find more details about any of these topics in the corresponding sections below.
What personal information do we process?
When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and our Services, the choices you make, and the products and features you use. Learn more in Section 1.
Do we process any sensitive personal information?
We do not intentionally request or collect sensitive personal information through our general website contact forms. Certain information, including payment information, may be processed by authorized payment providers when you make reservations or purchases.
Do we receive any information from third parties?
Yes. We may receive reservation details, contact information, payment confirmations, and other necessary booking information from third-party reservation systems, payment processors, and service providers.
How do we process your information?
We process your information to provide, improve, and administer our Services, communicate with you, manage reservations and events, process transactions, support security and fraud prevention, and comply with applicable laws. We may also process your information for other purposes with your consent or where otherwise legally permitted.
In what situations and with which parties do we share personal information?
We may share information with trusted third-party providers, including hotel reservation platforms, payment processors, website hosting providers, analytics services, and advertising platforms. We share information as needed to provide our Services and operate our business.
How do we keep your information safe?
We use reasonable organizational and technical security measures designed to protect your personal information. However, no electronic transmission or information storage technology can be guaranteed to be completely secure.
What are your rights?
Depending on your location and applicable privacy laws, you may have certain rights to access, correct, delete, or limit the processing of your personal information.
How do you exercise your rights?
You may contact us at lily@westjeffersonhotel.com to submit a privacy-related request. We will review and respond to requests in accordance with applicable laws.
Want to learn more about what we do with the information we collect? Review the full privacy notice below.
1. WHAT INFORMATION DO WE COLLECT?
In Short: We collect personal information that you provide to us and certain information automatically when you interact with our website.
We collect personal information that you voluntarily provide when you express an interest in obtaining information about our hotel, restaurant, event spaces, or other Services, when you make reservations, or when you contact us.
Personal Information Provided by You
The personal information we collect depends on the context of your interactions with us and our Services, the choices you make, and the products and features you use.
The personal information we may collect includes:
- Names
- Phone numbers
- Email addresses
- Mailing addresses
- Billing addresses
- Reservation and booking details
- Check-in and check-out dates
- Payment and transaction information
- Debit or credit card information processed through authorized payment services
- Restaurant reservation inquiries
- Event and meeting booking information
- Special requests related to your reservation or event
- Communications submitted through website contact forms, email, or telephone
We may also collect information regarding your preferences for hotel accommodations, dining, and event services when you voluntarily provide it.
Information Collected Automatically
When you visit our website, certain information may be collected automatically through cookies, analytics tools, and other tracking technologies.
This information may include:
- Internet Protocol (IP) address
- Browser type and version
- Device information
- Operating system
- Pages visited on our website
- Date and time of website visits
- Referring website addresses
- Website navigation and interaction data
- General geographic location derived from technical information
- Advertising and marketing interaction data
We may use website analytics and advertising technologies to understand how visitors interact with our website and measure the effectiveness of our marketing activities.
Information Received from Third Parties
West Jefferson Hotel offers both direct and third-party booking and payment options.
When you book accommodations or make payments through third-party services, those providers may share information necessary to confirm and manage your reservation.
This information may include your name, contact details, reservation dates, payment status, and booking preferences.
Third-party providers may maintain their own privacy policies and security practices.
Sensitive Information
We do not intentionally request sensitive personal information through our general website forms.
We ask that you avoid submitting sensitive information unless it is necessary for a particular service or we specifically request it.
Payment-related information may be processed by authorized payment providers in accordance with their security practices.
Accuracy of Information
All personal information that you provide to us must be true, complete, and accurate. Please notify us of any changes to such personal information.
2. HOW DO WE PROCESS YOUR INFORMATION?
In Short: We process your information to provide, improve, and administer our Services, communicate with you, manage reservations, support security and fraud prevention, and comply with applicable laws.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
To deliver and facilitate delivery of services to the user.
We may process your information to provide hotel accommodations, restaurant services, event space rentals, and other requested services.
To manage hotel reservations and bookings.
We may use your information to confirm reservations, communicate check-in and check-out information, manage booking changes, and respond to guest requests.
To process payments and transactions.
We may process or share necessary transaction information with authorized payment processors to complete purchases, deposits, reservations, and other transactions.
To respond to inquiries and provide customer service.
We may process your information when you contact us about hotel rooms, restaurant reservations, private parties, business meetings, weddings, or other events.
To coordinate events and meetings.
We may use contact information and event details to communicate about event space availability, rental agreements, scheduling, catering arrangements, and other event-related services.
To send marketing and promotional communications.
We may process personal information for marketing purposes when permitted by applicable law and consistent with your communication preferences.
You may opt out of marketing emails at any time.
To deliver targeted advertising.
We may use information collected through website tracking technologies to develop and display advertising tailored to visitors’ interests, general locations, and website interactions.
To evaluate and improve our Services, products, marketing, and guest satisfaction.
We may process information to identify website usage trends, evaluate our marketing efforts, improve website functionality, and better understand guest preferences.
To determine the effectiveness of marketing and promotional campaigns.
We may use website analytics and advertising tools to understand how visitors find our website and interact with our promotions.
To protect our Services and prevent fraud.
We may process information to help identify suspicious activity, protect reservations and payment transactions, and maintain website security.
To comply with legal obligations.
We may process and retain information when necessary to comply with applicable laws, respond to lawful requests, resolve disputes, and maintain required business records.
We process your information only when we have an appropriate legal basis or another valid reason permitted under applicable law.
3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
In Short: We may share information in specific situations described in this section and with third parties that help us operate our hotel, restaurant, event services, and website.
We may share your personal information with the following categories of providers:
Hotel Reservation and Booking Providers
We may share information with third-party booking platforms or reservation management services to confirm, process, and manage hotel reservations.
Payment Processing Providers
We may share information with authorized payment processing services to complete transactions, manage refunds, and help prevent fraudulent payments.
Website Hosting and Technology Providers
We may share information with service providers responsible for website hosting, maintenance, technical support, and website functionality.
Analytics and Advertising Providers
We may use third-party analytics and advertising platforms to measure website traffic, evaluate advertising performance, and deliver relevant marketing communications.
Depending on the tools installed on our website, these providers may collect information using cookies, tracking pixels, or similar technologies.
Email and Communication Providers
We may share information with providers that help us send reservation confirmations, respond to inquiries, and deliver authorized marketing communications.
Event and Hospitality Service Providers
When necessary to fulfill a reservation or event request, we may share relevant information with providers assisting with services you request.
Other Situations in Which We May Share Information
Business Transfers
We may share or transfer your information in connection with, or during negotiations of, a merger, sale of company assets, financing, or acquisition of all or a portion of our business.
Legal Requirements
We may disclose personal information when required by applicable law, court order, or other lawful governmental request.
Protection of Rights
We may share information when reasonably necessary to protect our legal rights, property, guests, employees, or business operations.
Third-party providers may process information according to their own privacy policies and contractual obligations.
4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
In Short: Yes. We may use cookies and similar tracking technologies to collect and store information about your interactions with our website.
West Jefferson Hotel uses website tracking and analytics technologies to help us understand visitor behavior, improve our website, and measure marketing effectiveness.
These technologies may include:
- Essential cookies required for website functionality
- Analytics cookies that help us understand website traffic and navigation
- Advertising cookies and tracking pixels used to measure marketing campaign performance
- Cookies associated with third-party reservation and booking services
- Technologies that remember certain website preferences
Third-party analytics and advertising services may collect technical and usage information when you visit our website.
Depending on the services installed, this information may be used to measure website activity, understand visitor interests, and display relevant advertisements.
Managing Cookies
Most web browsers allow you to review, remove, or reject cookies through their settings.
You may choose to disable certain cookies; however, doing so could affect website functionality or the operation of third-party reservation services.
Where applicable law requires consent for particular tracking technologies, we will seek that consent before using them.
You may also review the privacy and cookie policies of any third-party booking or payment platform you use.
5. HOW LONG DO WE KEEP YOUR INFORMATION?
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice, unless a longer retention period is required or permitted by law.
We retain personal information only for as long as reasonably necessary for the purposes described in this privacy notice.
Retention periods may depend on the type of information and the purpose for which it was collected.
For example, we may retain reservation, payment, and transaction records to support accounting, tax reporting, guest services, dispute resolution, and other legitimate business needs.
Marketing information may be retained until you unsubscribe, withdraw consent where applicable, or request its removal, subject to legal or operational requirements.
When we no longer have a legitimate business need to process personal information, we will delete or anonymize it where reasonably possible.
If immediate deletion is not possible, such as when information exists in secure backup archives, we will take reasonable steps to protect the information and restrict further processing until deletion becomes possible.
6. HOW DO WE KEEP YOUR INFORMATION SAFE?
In Short: We aim to protect your personal information through reasonable organizational and technical security measures.
We have implemented reasonable technical and organizational security measures designed to protect personal information processed through our Services.
These measures are intended to reduce the risk of unauthorized access, disclosure, alteration, or misuse of personal information.
When payment information is processed through third-party payment providers, those providers maintain their own security controls and payment processing procedures.
However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be completely secure.
We cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will be unable to defeat security measures and improperly collect, access, steal, or modify your information.
Although we strive to protect personal information, transmitting information to and from our Services involves some risk.
We encourage visitors to access our website through secure networks and avoid transmitting sensitive information through unsecured communications.
7. DO WE COLLECT INFORMATION FROM MINORS?
In Short: We do not knowingly collect personal information directly from or market to children under 18 years of age.
West Jefferson Hotel does not knowingly solicit personal information directly from children under 18 through our website or marketing services.
Our hotel and restaurant may serve families traveling with children. Parents or legal guardians may provide information related to minors when making hotel reservations, restaurant arrangements, or event bookings.
We use such information only as reasonably necessary to provide the requested services and comply with applicable law.
By using our website to make reservations or submit inquiries, you represent that you are at least 18 years old or are acting with appropriate parental or legal guardian authority.
If we become aware that personal information has been collected directly from a child without appropriate authorization, we will take reasonable measures to delete the information as required by applicable law.
If you become aware of information that we may have collected from a child under 18, please contact us at lily@westjeffersonhotel.com.
8. WHAT ARE YOUR PRIVACY RIGHTS?
In Short: Depending on applicable law, you may have the right to review, correct, update, or request deletion of your personal information.
Privacy rights may vary depending on your location and the laws that apply to your personal information.
Accessing and Updating Your Information
You may contact us to request access to personal information that we maintain about you or to ask us to correct inaccurate information.
Requesting Deletion
You may request deletion of personal information we maintain, subject to applicable legal requirements and legitimate business needs.
Certain records, such as payment transactions or reservation documentation, may need to be retained for legal, tax, accounting, or dispute-resolution purposes.
Withdrawing Your Consent
If we rely on your consent to process personal information, you may withdraw your consent at any time by contacting us using the information provided in Section 11.
Please note that withdrawing consent does not affect the lawfulness of processing that occurred before your withdrawal or processing conducted under another legally permitted basis.
Opting Out of Marketing and Promotional Communications
You may unsubscribe from marketing and promotional emails at any time by clicking the unsubscribe link in emails we send or by contacting us directly.
If we send promotional text messages, you may opt out by following the instructions provided in those messages, including replying “STOP” when that functionality is available.
After you unsubscribe, we may still contact you about service-related matters, including reservation confirmations, payment matters, guest requests, or other necessary business communications.
Cookies and Similar Technologies
Most web browsers accept cookies by default.
You may change your browser settings to remove or reject cookies.
Please note that disabling cookies may affect certain website features or third-party reservation services.
Submitting Privacy Requests
To exercise your privacy rights, contact us at:
Email: lily@westjeffersonhotel.com
Phone: 336-846-3646
Mailing Address:
West Jefferson Hotel
5 W Main St
West Jefferson, NC 28694
We will consider and respond to privacy requests in accordance with applicable data protection laws.
9. CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting that you can activate to signal your preference regarding online tracking.
At this stage, no uniform technology standard for recognizing and implementing DNT signals has been universally adopted.
As such, our website does not currently respond specifically to browser DNT signals.
However, certain privacy preference signals may receive legal protection under applicable laws, and we will honor such signals where required.
You may also manage cookies and tracking preferences through your browser settings and any applicable privacy controls available on our website.
If an applicable tracking standard or legal requirement changes, we may update this privacy notice to reflect our practices.
10. DO WE MAKE UPDATES TO THIS NOTICE?
In Short: Yes. We may update this notice as necessary to reflect changes to our business practices, technology, and applicable legal requirements.
We may update this privacy notice from time to time.
The updated version will include a revised “Last updated” date and will become effective when posted on our website unless otherwise indicated.
If we make material changes to this privacy notice, we may notify visitors by prominently posting a notice on our website or by directly communicating with affected individuals when appropriate or legally required.
We encourage you to review this privacy notice periodically to stay informed about how we collect, use, and protect personal information.
11. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions, comments, or concerns about this privacy notice or how West Jefferson Hotel handles your personal information, you may contact us using the information below.
West Jefferson Hotel
Email: lily@westjeffersonhotel.com
Phone: 336-846-3646
Website: https://www.westjeffersonhotel.com/
Mailing Address:
West Jefferson Hotel
5 W Main St
West Jefferson, NC 28694
United States
12. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
Depending on applicable privacy laws, you may have the right to request access to the personal information we collect about you, correct inaccurate information, or request deletion of your information.
To submit a privacy-related request, please contact:
lily@westjeffersonhotel.com
Please include sufficient information for us to identify your request and respond appropriately.
For security purposes, we may need to verify your identity before fulfilling certain requests.
We will evaluate your request and take appropriate action in accordance with applicable laws and any relevant record-retention obligations.
If information was collected or processed through a third-party hotel booking platform or payment provider, you may also need to contact that provider directly regarding information maintained within its systems.
West Jefferson Hotel
5 W Main St, West Jefferson, NC 28694
336-846-3646
https://www.westjeffersonhotel.com/
